Case Study: LG Electronics

Last mile retail delivery solution with go-to-market campaign execution for tokenized real-world assets

LG Electronics Blade Labs

The Brief

The team at LG Art Labs originally had a web3 wallet solution as part of their new range of electronics. however, they faced ever mounting issues with this solution from poor user experience and engagement to limited functionality. LG Art Labs wanted a new wallet solution integrated into their technology with some expert support on driving awareness and engagement in their audience.

The Solution

LG Art Labs selected Blade Wallet as their new integrated wallet, working directly with the team at Blade Labs to complete the biuld. Announcing this as part of their keynote speech at CES 2023 in Las Vegas. LG Art Labs and blade Labs further collaborated on several artist driven NFT competitions and giveaways to stimulate excitement and awareness around the announcement. 


The Benefits

Our Third Party Audited wallet solution seamlessly and securely integrated into the LG Art Labs technology with full access to our team of experts at Blade Labs who executed powerful go-to-market campaigns using Bladelink giveaways, social graphics and video marketing. Card purchasing was enabled for Frieze Los Angeles and Card Purchasing was also enabled from Ethereum Network Natives for Frieze New York. This allowed users to purchase NDT’s and Digital Art using debit and credit cards. 

Users  who engaged in the LG Art Labs competitions and giveaways had seamless smooth interactions thanks to our Bladelink technology. This allowed single-click token distribution at scale, with gated access to competition entry pages. Card purchasing at Frieze LA and NY delivered a faster, more user-friendly debit and credit card purchasing method. 

Helping global leaders like LG Electronics to deliver on their business goals and ambitions is something we're fiercely proud of here at Blade Labs. It's also something we're extremely confident in, our ability to confidently design, build and deliver comes from decades of high level experience we have across our business. From cutting edge subject-matter experts, to C-Suite level leadership and strategy experience. Blade Labs brings it all into every project for every client. The results speak for themselves.
Sami Mian
CEO - Blade Labs

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