It is worth mentioning here that in 2022, Blade saw its first successful venture into the gaming industry, collaborating with NADA, a prominent Korean gaming company which was a complete game changer for the “Play To Earn” sensation, Slime World (
http://slimeworldnft.com/front/apply/pc). The game’s initial challenge to Blade was creating a strategy to improve the mere 3% of players adopting Web3 wallet accounts for token earning. Blade took the reins to revamp the user experience with seamless integration of its flagship consumer product, Blade Wallet, which aimed at reducing the onboarding friction for Web2 users. This paved the way for an incredible turnaround, with Slime World’s Web3 conversion rates skyrocketing to nearly 80% within three months.